Category Archives: Business

How Marketing Can Make or Break Your Product Launch (Penny Arcade vs. Ocean Marketing)

You’re a maker, a designer, a creator. You’ve poured your heart and soul into your idea. You’ve risked your hard-earned money, your limited time, and, whether or not you realize it, your reputation because you believe in what you have to offer.

Geek the Halls 2011

LuvCherie Jewelry will be in Portland, OR at Geek the Halls this weekend from 10am to 4pm on Saturday and 10am to 3pm on Sunday! Bring your friends to this awesome geeky holiday craft show!!

Shooting Etsy Product Photos

One of the greatest challenges I’ve had in running my jewelry business is product photography. On trips I’m always the one taking photos, but that’s done little to prepare me for photographing my own products. Since starting my business I’ve learned a bit about lighting and aperture and composition. I’ve read every Etsy photography guide,…

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